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The pre-owned luxury watch market is thriving
  + stars: | 2024-04-24 | by ( Fawnia Soo Hoo | ) edition.cnn.com   time to read: +11 min
Granted, the pandemic-induced second hand luxury watch boom peaked back in March 2022, but the market is still going strong, and price levels remain higher than pre-Covid times. “(They’re) a crucial demographic for the growth and evolution of the pre-owned and vintage luxury watch industry,” added Paul Altieri, founder & CEO of multi-brand online luxury marketplace Bob’s Watches. Don't be shy," said Dimepiece's Brynn Wallner of new buyers' potential nerves when it comes to luxury watch stores. How can you tell if a luxury pre-owned watch is the real deal? “Luxury watches of this caliber will go from one generation to the next to the next to the next,” he explained.
Tech billionaires are stepping it up from the basic t-shirt and jeans they're known for donning. AdvertisementLook no further than Meta CEO Mark Zuckerberg as a real example of this fashion upgrade to his techy street style. Here's what Zuckerberg and his fellow wealthy tech titans are wearing this spring, according to style experts. Clive Brunskill/Getty ImagesIn March, Bill Gates was spotted in a navy top while sitting in the crowd of a tennis match. Victoria Hitchcock; Oscar HeymanAs for her female clients, Hitchcock said they're going for understated shoe options and eye-catching jewelry.
Persons: , They're, Victoria Hitchcock, Mark Zuckerberg, he's, Hitchcock, Zuckerberg, Bill Gates, Clive Brunskill, it's, Gates, Paul Altieri, Sergey Brin, George Esquivel, Nicole Pollard Bayme, Gen, It's, Phil Knight, they're, Manolo Blahnik, Oscar Heyman, Manolo Blahnik — Organizations: Service, Tech, Business, Microsoft, LA, Nike, Getty Locations: San Francisco Bay, Silicon, San Francisco, Silicon Valley
A tray of Rolex watches are seen on a dealer's stand at the London Watch Show on March 19, 2022 in London, England. Prices for luxury watches are near a two-year low on the secondhand market, reversing a rally that brought timepieces like Rolex, Patek Philippe and Audemars Piguet to record highs during the pandemic. The average price of a watch sold secondhand has fallen 31% since March 2022, according to WatchCharts, a luxury watch price tracker. At the market's peak, the average price of a luxury watch sold secondhand soared to $45,108, with buyers paying up to five times the retail value for in-demand watches. "It was interesting that the price hike mainly happened among three family-owned brands: Rolex, Patek Philippe and Audemars Piguet.
Persons: Patek Philippe, Audemars Piguet, Paul Altieri, Audemars, Tim Stracke Organizations: London, Rolex Locations: London, England, German
Insider asked style experts about the most popular watch brands worn by technology titans. Since the pandemic, those in the know say people in the tech industry are fixating more on watches than ever before. Victoria Hitchcock, a fashion lifestylist and personal brander in Silicon Valley, told Insider by email. Unlike professionals in finance who have long seen the value of "a statement," those in tech industry have been characterized — and even mocked — for their fixation on utility and simplicity. With that in mind, here's a closer look at the watches trending in Silicon Valley right now:
Persons: Cartier, Victoria Hitchcock, , Paul Altieri, Patek Philippe, Jeff Bezos, Bill Gates, here's Organizations: titans, Casio, Omega, Morning, Technology, Rolex Locations: Silicon Valley
Rolex has quietly discontinued one of its professional watches, the magnetic field-resistant Milgauss. Bob's Watches CEO Paul Altieri told Insider he's holding off selling until prices find a new steady state. The original version was worn by the scientists at CERN, the European Organization for Nuclear Research, in Geneva, Rolex says. It even ranks near last place among the 16 Rolex models tracked on the site. Of course, Rolex could resurrect the Milgauss in a few years, but until it does, mad scientists will have to content themselves with a pre-owned model.
Prices for luxury watches like Rolex, Patek Philippe, and Audemars Piguet skyrocketed in 2022. Demand for second-hand luxury watches will likely stay high next year, according to Chrono24 founder Tim Stracke. Around 14% of the platform's sales come from Rolex watches, and 80% of those are pre-owned. "The new programme makes it possible to purchase pre-owned watches that the brand itself has certified and guaranteed. Its aim is to bring added value to the existing supply of pre-owned Rolex watches.
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